Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Tension: The people with natural marketing instincts rarely see themselves as marketers because their abilities feel too ...

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

Independent industry report recognizes Digital.Marketing for cybersecurity specialization, compliance-aware strategy, and revenue-focused ...