True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week's episode of GOLF's Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL's ...

Answer: Don’t just listen to us. Take the advice of this week’s PGA Tour winner Davis Thompson. “Getting fit for golf balls is a lost art,” he says. “It's important for amateurs to know which ball ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

When you're deciding which golf ball to use, the focus should be more on inside 130 yards than how long you're hitting it off ...

The 2015 PGA Merchandise Show just wrapped up last week in Orlando, FL. During the show many manufacturers, apparel makers and retailers introduce their most innovative and revolutionary equipment ...

What is the Best Golf Ball for You? Improving your golf game involves more than just perfecting your swing or investing in high-end clubs. One critical aspect that often goes unnoticed is finding the ...

WHAT YOU NEED TO KNOW: Vice Golf, the one-time small discount direct-to-consumer ball company that has gone on to become an edgy lifestyle brand with a global presence, launches its newest collection ...