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A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The Sopranos is practically a myth in itself. We knew we were watching something that went beyond the usual mob drama when Tony Soprano walked into Dr. Melfi’s office.

Logos must represent brand values and objectives effectively to resonate with customers. Design elements like colour, typography, and shape significantly influence brand perception. A logo should be ...

Logos are not just static symbols ... attracts attention in a crowded marketplace and leaves a lasting impression. Establishing a clear typography hierarchy is a fundamental aspect of effective ...

Amazon as a whole is the middle of a largely oddly-executed brand update that saw updates to its logo, typography and, in the case of its primary mark, an updated shade of orange-red in its ...