Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

While we have had E Ink e-paper display for a while now, it is the color e-paper display that has turned out to be the newest ...

The best method that we have for defining color is by using math. Specifically, mind-boggling mathematical models called color spaces that use geometry to assign colors as a fixed point that we can ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pierre Suu/GC Images via Getty Images America's favorite TV personality Martha ...

From outer space observatories, one sees Earth’s oceans showing a blue appearance, but this color ... to make a purple pigment during photosynthesis. Under certain unexpected circumstances, the ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It's a variation of a blue-green, teal or peacock green color, all of those could be considered ... with adaptive optics has allowed us to make new discoveries in vision science, from mapping ...

While the technology is generally called green screening by most people, it is actually called chroma keying and it can be ...

We have photoreceptors tuned to short wavelengths, medium wavelengths, and long wavelengths– corresponding to blue, green ... even be able to make sense of a new color when presented with ...