While global superstars like Dua Lipa, Salman Khan, and Michelle Monroe have long dominated campaigns, a new powerhouse, ...

20% of US consumers turn to social media as a trusted source for health advice.

I’ve always been fascinated by how different cultures define social classes. When I first started traveling through ...

Thunderbolts* at a $76M opening, isn’t the most stellar of Disney Marvel Studios’ openings, but, heck, this is significantly ...

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing ...

Automotive revenue more than doubled to $570 million, while the gaming and AI PC segment saw a decline, reporting $2.5 billion in revenue, down 11% from the prior year. See Also: Hasbro, MGM, and ...

Elliot Grainge, the recently appointed chief executive of Atlantic Records, looks at home at the Grammys, holding court in ...

With the UAE naming 2025 the “Year of Community,” brands across MENA are rethinking how they connect with people. The focus ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

This article breaks down the exact mechanics of how influencers drive sales, the business model behind growing a ...

Ong believes the recent rise of B2B influencer marketing is being driven by one ... "This is especially true in markets like Singapore, Indonesia and Thailand, where B2B buyers are younger, more ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right influencers is a must-have skill for modern marketers.