This first article examines the brand's marketing foundations including the distinctive bottle shape ... In 1865, Alexander Walker created the future Johnnie Walker Black Label, originally named ...

Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle ...

For over a century, Johnnie Walker has been a name synonymous with ... Its range of award-winning whiskies—including Red Label, Black Label, Gold Label Reserve, and the luxurious Blue Label ...

and sells various iconic Diageo brands such as Haig Gold Label, Captain Morgan, Johnnie Walker, J&B, Baileys, Lagavulin, Talisker, VAT 69, Black & White, Smirnoff and Ciroc in India under ...

Only 888 bottles of Johnnie Walker Blue Label Ultra will be manufactured, positioning it as a unique offering in the whisky market, according to the company. The product is scheduled for release ...

The designer collaborated with Johnnie Walker on a limited collection of high-end whisky blends presented in Baccarat crystal ...

Rousteing “draped” each Baccarat-produced bottle with four different metallic shades, and added a winged metal stopper. “Mr. Johnnie Walker was all about ‘keep walking,’” said Rousteing.