Levi's is expanding the Levi's Red Tab loyalty program in new European markets. The U.S. heritage denim brand recently introduced the program in Poland, Ireland, Denmark and Switzerland.

Paying homage to one of the U.K.’s most iconic bands, blur, Levi’s has released a collection of band tees. The band has been ...

Since its inception in 2020, Levi’s Red Tab has amassed a global membership exceeding 38m individuals. This latest move extends the programme’s reach to a total of 12 European countries. The Red Tab ...