The tiny pocket in jeans, dating back to 1873, was originally designed for cowboys to store pocket watches safely. While ...

Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have become one of the most recognizable garments of clothing in the world--capturing the imagination and loyalty of people for ...

One of the oldest pairs of jeans in the world is this ... some in denim—and in 1873, the government granted a patent to Davis and Levi Strauss & Co. for the copper-riveted pants, which they ...

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of ...

Patented on May 20, 1873, and reissued March 16, 1875, to include “other garments” beyond “pantaloons,” the invention of riveted denim by Jacob Davis and Levi Strauss & Co. marked a ...

Anyone can make a pair of blue jeans, but Levi Strauss & Co. are the only ones who can lay claim to making the first blue jeans. In 1873, they designed the blue jean that started it all. One of the ...

Shorts in the summer? Match with a pair of thick grey marl socks and you're good to go. Levi Strauss patented his "blue jeans" idea on May 20th 1873, and today this date is considered to be the ...