"This blouse is pretty, the colours and pattern are lovely. I'll wear it for a family lunch in a local restaurant over Easter" ...

If you want to get ahead of the game, here's your guide to some of the trends you'll be seeing creep in in the coming ...

As a 30-something single girl still looking for the one, to say I’ve spent three decades planning my perfect wedding day is ...

As we age, our sense of style doesn’t fade — it evolves. For women over 60, finding the perfect pair of shoes combines the ...

Below, you’ll find a curated selection of 20 Boho Maxi Dress Ideas that capture the very best of this free-spirited aesthetic ...

We’re seeing a resurgence of romantic dressing this season, with emotion‑evoking ruffled dresses and airy organza fabrics ...

Trim helps to add character, but painting it white can make it disappear into the background. Make a statement by choosing a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Boho is back! Worn by the likes of Sienna Miller and Kate Moss, Laura Puddy is here to show you how to inject the revival trend into your wardrobes. From effortless suede to whimsical ruffles this is ...

SHOPPING: Make like Meghan and add a lightweight, nourishing moisturizer to your routine that's formulated to reduce the visible signs of aging to leave your complexion glowing and youthful.

Fashion transcends mere trends; it embodies timeless elegance and understanding what truly suits you. As you enter your 60s, ...

For a super chic look, opt for a fitted bodice and wide-leg trousers in light and pastel hues for a look that is instantly ... or a saucer shape with elegant, understated trims looks effortlessly ...