The Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost ...

I want to let you in on a business coaching secret–simple scorecards not only give you meaningful feedback, but more importantly, they automatically focus your attention on those fewer, better things ...

Generative artificial intelligence is dynamically revolutionizing the ways we develop new audio and video content for marketing initiatives and advertising campaigns. For those in-house counsel tasked ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Coca-Cola, Microsoft, Yahoo, and the Gap are already using them. But ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Lets face it – marketing team leaders don’t have time to stay on top of the inner workings of each team member’s daily performance. Managers need simplicity when it comes to reporting, not convoluted ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

As a CMO, you don’t have the time to develop a deep understanding of each team member’s processes on a day-to-day basis. You need an abridged version of your team ...