Despite an aggressive ad campaign featuring commercial spots during the Super Bowl, Coca-Cola discontinued Vault in 2011. Red Bull is one of the most popular energy drinks on the market ...

CHANDIGARH: In a move to protect children from the rising health risks associated with caffeinated energy drinks, the Food and Drug Administration (FDA), Punjab, imposed a one-year prohibition on ...

Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than $1 billion in sales over the past 52 weeks—representing a head-turning 72.4% year ...

Heineken has continued its M&A activity outside beer with the purchase of a stake in UK energy-drinks business Tenzing. In a joint statement issued today (29 April), the companies said the Dutch beer ...

WHETHER we need a 3pm pick-me-up or we’re gearing up for a tough workout, many of us reach for an energy drink. But before you crack open your next can, you should know they come with several ...

As there is summer, the demand for cold drink’s demand increases rapidly in all India’s regions. Brands like Coca-Cola and Pepsi come with new packaging, branding and promotion to attract more ...

Comprehensive multimedia campaign featuring Bollywood actress and Brand Ambassador, Anushka Sharma, for the launch of Centrum Recharge - a tasty effervescent energy drink mix with Vitamins ...

In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings. This marks Heineken's ...

In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4. I had unparalleled ...

In 2022, Michelle Cordeiro Grant moved from New York to Florida, and she started to see energy drinks everywhere. “I thought, wow, I don’t drink these, but they’re everywhere,” she said.