After learning about odd-even pricing, you might be surprised at how common this retail strategy (i.e., mind trick) is the next time you're at the store.

Interestingly, data proved odd pricing ($39.99 vs $40) increases people’s intent to purchase and lowers how large they perceive the price to be. Long Island Press is the new home of your local ...

The actual price tags follow the good old psychology marketing strategy of odd-even pricing. Prices like $4.93 and $6.84 are just below whole numbers like $5 and $7, making the prices seem like a ...