In the lead-up to World Optometry Day (March 23), 1001 ... vision can often serve as an early warning sign. “This campaign is the first eye test where if you pass, you fail.

Many people associate a visit to their local optometrist with being able to see more clearly with the help of glasses or contact lenses, which of course is true. But attending a regular eye test ...

In the lead-up to World Optometry Day (March ... often serve as an early warning sign. VML creative director Jack Delmonte said this campaign is the first eye test where if you pass, you fail.