"My bologna has a first name, it's O-S-C-A-R..." If you’ve ever spelled out bologna without a second thought, you might have a certain jingle to thank. Oscar Mayer’s “The Bologna Song ...

The goal was two-fold: get millennials to buy bologna after decades-long sales decline, and get them reconsider the brand that had long been synonymous with it: Oscar Mayer. First, we set out to prove ...