Whitby Town FC and Towbar Express have agreed a multi-year front of shirt partnership. After having stadium naming rights ...

Chelsea have finally found someone to fill the vacant space on the front of their shirt after months of scouring for sponsors ...

Having gone all season without a front-of-shirt sponsor, Chelsea have finally managed to agree a deal for one here in the ...

DAMAC Properties will be Chelsea's front-of-shirt sponsor for the rest of the season, the Premier League club confirmed on ...

After spending the majority of the season with a blank space on the front of their jerseys Chelsea have concluded a deal with ...

What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?