Here are three essential tips for transforming your product into a market leader through data-driven strategies.

Tools like Tableau Pulse, Sisense and GiniMachine can help you automate GTM reporting. Automation can make it easier to get ...

Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

For my newest “Featured Gig” installment, I want to highlight the search for a director of content and product strategy at the Center for Academic Innovation at the University of Michigan. Sarah ...

The new product plans were unveiled to help build confidence in the company’s future product strategy. The company is facing mounting challenges in global markets, from rising competition from ...

As organizations shape their connected product strategies, integrating consumer sentiments like these is crucial to defining an effective strategy that not only meets manufacturers’ objectives ...