Spritzing on your favorite perfume before heading out the door is one of the simple pleasures in life. Although you probably ...

With gender-neutral scents and formulas safe for sensitive skin, Octavia Morgan is changing how we experience fragrance one ...

And now more than ever, it seems the fragrance world is ripe with fruity perfumes. In fact, #PerfumeTok is currently obsessed ...

You should feel 100 percent sure of the person you're marrying (duh). Still, the pre-wedding jitters are totally normal.

The Penhaligons' Empressa Eau de Parfum has already been a hit with shoppers, and now you can get it as part of a £50 scent ...

"My love for fragrance deepened over time when I realized how transformative it could be and how the right scent can shift ...

We’re taking a look back at some of the most iconic Met Gala moments over the years. From tributes to Karl Lagerfeld to campy ...

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and ...

Cherry, peach, pear, and berry perfumes are trending, but Grugeon says tropical and exotic fruits like pineapple and guava ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Every sign has distinct characteristics, so why not have a signature fragrance that reflects those? We found the perfumes ...