Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

Instead of making the “o” in Shutterstock look like a viewfinder, now it has “ripples” coming off the top and bottom to ...

The founding year of the company has also been added and, for the first time since its original design, the Lipton logo is in all-caps. Additionally, individual tea tags have been simplified to ...

VMPL Mathura (Uttar Pradesh) [India], May 31: Sanskriti University, a leading institution renowned for its academic prowess and innovative ecosystem, titled as Top Multidisciplinary & Innovation ...

Fans overwhelmingly voted to return a prominent cactus logo to the McKale Center floor, but their decision over which of two options nearly went into overtime. A new court design featuring a full- ...

Arizona is bringing back its iconic 'cactus' logo to the McKale Center floor, and asking fans exactly how to do so. The school produced four images of what the court could look like, all of which ...

When Burberry dropped its latest rebrand back in 2023, we were particularly fond of the new logo. One of the strongest ...

It's a design that was months in the making ... In the center of the court is the team's logo, a nod to both the Valkyries mascot and the Bay Area. "Overarchingly, the shape is a V for victory ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...