Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been ...

The soap brand's journey to the top shows the power of a clear brand promise, targeted advertising, and staying true to core values in a competitive market.

Paige Herschell is back as Jacinda. The ex-sex worker shares scenes with Rory Gibson’s Michael on Thursday, December 11, as ...

Attention soap fans: Are you wondering if you will have to do without your stories over the Thanksgiving break? Are you worried that the dramatic plotlines of Port Charles, the character journeys of ...

Soap opera fans preparing for Thanksgiving week festivities will need to adjust their viewing schedules as daytime dramas across multiple networks navigate holiday programming changes. The annual ...

Every time a holiday rolls around, soap fans find themselves wondering if their favorite shows are going to be on or not. And with Thanksgiving falling on Thursday, November 27, many viewers are ...

DAYS was Ramsey’s second soap stint. He made his daytime debut on Guiding Light, where he played Sam Spencer from 2000-02, with subsequent appearances in 2004 and 2008. After his run on DAYS, he ...

Here are the latest comings and goings casting news from all five daytime dramas: The Bold and the Beautiful, Days of our Lives, General Hospital, The Young and the Restless, and Beyond the Gates. Key ...

Jordan starred in 'All My Children' from 2003 to 2006 Erin Clack is a Staff Editor for PEOPLE. She has been writing about fashion, parenting and pop culture for more than 15 years. Scott Huver is a ...

Jenz Sidwell unleashes his full power, delivering GH’s most chilling moment of the week. Dani and Andre’s heartfelt honeymoon vows give BTG a rare romantic oasis. B&B’s fast-paced Luna search shakes ...

“General Hospital” continues to hold its position as ABC’s daytime flagship, while the broader soap opera industry undergoes significant changes in viewership and renewal patterns. The long-running ...

Shares of Bath & Body Works took an historic dive Thursday, after the personal-care and home-fragrance retailer reported a big fiscal third-quarter profit miss and slashed its full-year outlook. At ...