Dr Pepper worked with TikToker Romeo Bingham to feature a viral jingle in an ad during the College Football Playoffs. Social ...

The “2026 State of Performance TV Report” finds that budgets are shifting away from YouTube, Meta and TikTok and that ...

Social platform subscriptions are rising as users accept paid features like X Premium, while ads still drive most revenue for ...

Before Facebook, Instagram, and TikTok became the giants of our digital lives, there was a vast ecosystem of social media ...

Everything from AI-generated videos of celebrities to fake online pharmacies are being used to try to dupe consumers ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation.

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Scammers are using AI and celebrity deepfakes to sell fake GLP-1 weight-loss pills, creating ads that look and sound ...

Fans of the creator's original video pressured the company to use the jingle in an actual ad. On Monday, a commercial aired ...

The way clinicians diagnose mental illnesses could soon change dramatically. A cornerstone manual, known as “psychiatry’s ...