"They say that they stand for empowering women, and diversity, and they mean it," Legge tells PEOPLE of partnering with the ...

SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

Calling all NASCAR fans: keep your eyes peeled for this new Rockford-branded car to hit the track in the coming weeks.

Rural King will debut as the primary sponsorship partner of Noah Gragson and the No. 4 Front Row Motorsports team in Sunday's ...

Iowa-based manufacturing company Sukup will become the title sponsor for this year's Sukup IndyCar Weekend at Iowa Speedway.

OAKLAND, Calif., April 10, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and professional race car driver ...

Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico ...

The car will be apart of the NASCAR Xfinity Series' North Carolina Education Lottery 250 at Rockingham Speedway, also known ...

Katherine Legge has confirmed that she will make several race starts this year in the Xfinity and Cup Series races.

After making her NASCAR Cup Series debut, Katherine Legge has secured sponsorship and funding for multiple Xfinity and Cup ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...