A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending "the conversation is your brand" saga. Trident, the chewing gum maker, bought the placements, and ...

Trident Vibes featuring Sour Patch Kids gum is a new flavor-packed, sugarless chewing gum that features a crunchy, candy-like outer shell, which transforms into a sour then sweet juicy chew.