The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, streaming outlets accounted for 43.

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen's The Gauge report. After nabbing a 10.8% share in November, YouTube's viewing during the last month of 2024 was up 7%,