The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be hyped or as an au courant theme in commercials for unrelated products. Ads ar

Super Bowl LIX is set to hold the attention of most in the U.S. this weekend, with New Orleans seemingly buzzing despite a highly-publicized death earlier this week and a little over a month after the horrifying terror attack on New Year’s Day.

Holland America is the first to confirm the usage of artificial intelligence, instead of filming and using actors, to create an ad at this year's Super Bowl.

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.