Bimma Williams, a Portland-based sneaker marketer who used to work for Adidas’ Yeezy brand, even called the collaboration “the most disruptive since Kanye West signed with Adidas in 2013.” ...

Following an interesting rollout of the first colorway, combining fan hype for the simplicity of the sneaker and the feedback and back and forth between Yachty and Bimma Williams at ComplexCon ...

Lil Yachty, well known for 2016 songs “Broccoli” and “1 Night,” passionately spoke out against Brandon “Bimma” Williams’ critique of his Nike collaboration at a pop culture festival.