Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Many pet owners are “humanizing” their pets, creating demand for a wider variety of products, Nestlé told Fortune exclusively ...

For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

All three brands are owned by Liberated Brands LLC, and the company filed for bankruptcy on Sunday in the U.S. District of ...

The company said in a Monday press release that it filed for bankruptcy to “implement an orderly monetization and disposition ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

Competing for customers is harder than ever in the quick-serve and fast casual categories, thanks to more choices, economic ...

(Reuters) - German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to ...

Manufacturing in the U.S. would help European designer brands skirt a tariff war. Luckily, shoppers don’t seem too attached ...

BellRing Brands' Q1 earnings report shows strong growth for Premier Protein, but FY2025 performance may slow. Read why I ...