Beyond will tokenize Buy Buy Baby's IP, which means creating the Buy Buy Baby token. The idea is to then distribute a percentage of this token in the form of a dividend to current Beyond shareholders ...

Beyond, parent company of Bed Bath & Beyond and Overstock, has reached an agreement to acquire the Buy Buy Baby brand’s ...

The parent company of Bed Bath & Beyond is purchasing baby apparel and accessories brand BuyBuy Baby in a $5 million deal, ...

The move reunites the baby brand with its former parent company and includes the possibility of opening new stand-alone ...

The move comes less than four months after the baby retailer announced plans to close its fleet of brick-and-mortar stores by ...

Beyond, Inc., parent company of Bed Bath & Beyond and Overstock, has secured global rights to Buy Buy Baby for $5 million.

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Sometimes you don’t want to spend a ton of money on a gift, but that doesn’t mean your gift can’t be thoughtful and covetable. Whether you’re looking for a present for a hard-to-please ...