While a major chatbot benefit is that it’s interacting with website visitors 24/7, that doesn’t mean it’s simply a “set it and forget it” solution. Brands that integrate their AI tool into their major marketing campaigns see better results from both AI and the campaign.

People are leaning on AI tools to figure out what is real on topics such as funding cuts and misinformation about cloud seeding. At times, chatbots will give contradictory responses.

Security researchers found two flaws in an AI-powered chatbot used by McDonald’s to interact with job applicants.

Grok 4 is xAI’s most advanced model yet, but early praise is clashing with old scandals and fresh tests of its limits.

A new report shows that 91% of AI users have a default artificial intelligence assistant they turn to for their AI tasks.

Missouri Attorney General Andrew Bailey, a Republican, called AI responses to be just “the tip of the iceberg” of what he calls ongoing efforts of big tech companies to suppress free

Each AI Chatbot Has Its Own Distinctive Writing Style—Just as Humans Do The last time you interacted with ChatGPT, did it feel like you were chatting with one person, or more like you were conversing with multiple individuals? Did the chatbot appear to have a consistent personality, or did it seem different each time you engaged with it?

Artificial intelligence tools like ChatGPT and Claude are set apart from search engines thanks to their chat component.