“Looks like the wrong lever was pulled and our original E.L. Fudge cookie is now “flipped”! Introducing the E.L. Fudge Choco ...

The product, the first flavor innovation for the 61-year-old cocoa and hazelnut brand, will reach store shelves next spring.

Keebler’s elves have been busy, and their latest creation might just give Oreo a run for its money. The brand’s new E.L.