Anthony Cosby-Knowles is a permanent part of Beyoncé fan folklore and even the Queen herself acknowledges his royal place in ...

As Pride Month comes to a close, we’re shining a spotlight on the trans and non-binary community within the beauty space!

At VidCon 2025, Nick Bornstein, general manager of the Webby Awards, hosted a very demure, very mindful panel with LGBTQ+ creators. The panel included creators Briel Adams-Wheatley, Jools Lebron, Ruba ...

Viral TikTok star Jools Lebron's 'very demure, very mindful' catchphrase catapulted her to fame. Now she's ready to chase a new dream. The influencer opens up about mascara-streaked tears ...

“Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is now working to trademark uses of her now-viral words.

Being demure is all about being mindful, cutesy, and not doing too much, according to TikTok creator Jools Lebron, who has gone viral for her videos.