Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

While it was only here for five weeks, Amazon’s Prime Video NASCAR coverage has earned a ton of praise for its overall ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Corey LaJoie recently shared his thoughts on his life as a broadcaster. LaJoie joined Amazon Prime Video as a racing analyst, ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...