McDonald’s UAE has unveiled its 2024 Eid Al Etihad campaign, highlighting through its own journey how the UAE truly is a land of opportunity and showcasing through the lives of seven employees how ...

Dubai Lynx is embracing a bold new vision, and in keeping with its community-centric initiatives brought a group of 11 agency creatives together to discuss the new format and share recommendations for ...

Cirine Mazloum, planning director, PHD: Melissa joined when we onboarded a new and large-scale client and she quickly and smoothly took control of the operation to launch a global campaign in 53 ...

“Kareem is possibly the most talented new talent I have worked with in my 20-plus years in global communications. He combines the best of technical and creative skills with an instinctive ...

If you’ve been online recently, you may have spotted an unusual sight: a human contortionist squeezing herself into a Careem box mounted on a motorbike. This viral moment marked the launch of Careem’s ...

Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing ...

Dr Yasser Zamzam, Director of Marcomms, Abu Dhabi Arabic Language Centre (ALC) under the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi DCT), and Zeena Kurd, General Manager, Boopin – UAE, ...

Power League Gaming, Sadia and Impact BBDO have collaborated to present Sadia's Broasted air-fryer ready chicken as an ideal snack for gamers through a campaign that also features a Sadia Snacking Cup ...

Al-Futtaim Toyota has launched a campaign called ‘It’s the Land Cruiser in You’ in partnership with Memac Ogilvy. The campaign taps into the desire of drivers who want the off-road experience but are ...