A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

Pub tech startup Swivel wants to make ad ops less manual and time-consuming with an AI yield optimization tool designed by people who built ad servers.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...