M&C Saatchi has acknowledged media speculation surrounding its chief executive, stopping short of commenting on reports while ...

Gen AI and large language models (LLMs) are rewriting the entire playbook for search and brand discovery, and visibility is the new battleground, says Mindshare’s Dan Benton.

VML has appointed Vanessa Tout as managing director of its Melbourne and Sydney offices, replacing Sarah Bailey, who is stepping away from agency leadership to focus on writing and screen projects.

Freeview Australia will begin testing the latest DVB-I technology (digital video broadcast - Internet). Starting early 2026, the platform will test how to deliver the ABC, SBS, Seven, Nine and Ten, ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Paul Hewett, CEO, In Marketing We Trust. In 2025, AI-driven search became one of the biggest shifts defining ...

Fast forward to August 11, 2026: the latest Census will capture detailed data on modern Australian identity - information that could reshape our understanding of the nation and open new growth ...

In 2026 marketers will also continue to seek new ways to really understand the verticals they operate - which is why we rolled out the Mindset Graph earlier this year. ‘The Graph’, as we call it, ...

AI won’t disintermediate marketing. It will force it to become better. Because when AI acts as the arbiter of brand truth, only one thing matters: alignment. Between the brand you express in comms, ...

As technology reshapes every transaction, I genuinely think that authentic human connection has become more valuable, not less.

Relationships shape our communities and the way we inhabit the world; they are maps of how we might live. That feels true of creative relationships, too. A good creative community is elastic, ...

Brian Florido has moved to supply-side independent programmatic advertising technology company OpenX Technologies as publisher development director in APAC. Florido’s career spans media agencies and ...