News

Discover why leading companies say AI works best when paired with people — featuring insights from FedEx, Marriott and more ...
Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing ...
Content Guru Research Reveals Growing ROI from AI Adoption in CX. Content Guru, a leading global provider of enterprise cloud ...
The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...
Hightouch, the leading data and AI platform for marketers, today announced the launch of same-session personalization. For the first time, brands can deliver personalized content that combines ...
One team. One mission. One customer segment. Aflac’s hotline for newly diagnosed cancer patients proves that going deeper is ...
Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...
From governance to growth, centralized AI decisioning delivers faster, smarter outcomes across the customer journey.
Anthropic’s Claude proves that personality design isn’t fluff—it’s a strategic lever for building trust and shaping customer ...
Communications provider enhances customer experience offerings with AI-powered virtual agents and supervisor tools.
The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announces the launch of its latest book, The Agile Brand ...
Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth.