Opti Digital’s data revealed that eCPM on Black Friday outpaced November averages by 36%. This sharp increase highlights ...

Teleflora’s "The Power of Wishes", an ad created by The Wonderful Agency that aims to encourage donations to grant ...

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today ...

Brands Look to Change Agency Remuneration Models. Three quarters of multinational brands are looking to change their agency ...

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify ...

On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to ...

In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video.

On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at ...

Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic Google and the ...

CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill ...

Black Friday 2023 generated a huge £13.3bn in sales, highlighting the immense potential for brands to connect with consumers.

News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner ...