Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public ...
News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition ...
Opti Digital’s data revealed that eCPM on Black Friday outpaced November averages by 36%. This sharp increase highlights ...
Teleflora’s "The Power of Wishes", an ad created by The Wonderful Agency that aims to encourage donations to grant ...
EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today ...
Brands Look to Change Agency Remuneration Models. Three quarters of multinational brands are looking to change their agency ...
News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify ...
On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to ...
The damaging effects of social media have also been a topic front and centre of the media landscape lately. The Australian ...
On 29 October there were 36,860 page views as Jaguar’s results reported a 59% rise in plug-in hybrid model sales globally; On ...
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