B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...
Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...
People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...
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