B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Companies start loyalty programs to encourage additional purchases, but a new book by the brains behind one of the world's most successful loyalty programs believe that that premise is the first step ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

The acronyms are multiplying, and the pressure is mounting: Every few months, a new term captures the attention of marketers and technologists, each pointing to the rapid changes in how people ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service. That's according to a survey conducted by Adobe of 1,003 people in the United States. An ...