Artificial Intelligence - Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Martech - What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

For over 60 years, the Standard Industrial Classification (SIC) system has served as a widely accepted structure for the analysis of businesses participating in the US economy. Marketers have long ...

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

In content marketing, "more" has traditionally meant, well, more. Prospects typically consume 13 pieces of content before making a buying decision, according to studies. However, that's the old world.