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Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product ...
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FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge
FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase ...
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Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia
Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore trends in ad spend, media placements, and shifting consumer attitudes toward ...
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Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand
Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind solution offers over 4,000 tailored segments, seamless DSP integration, and ...
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Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a ...
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The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming
NEW YORK – November 19, 2024 – Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to Nielsen’s October 2024 report of The Gauge™ ...
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The Gauge™: Poland | October 2024
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people consume video content on TV screens. During this month, there was an average ...