Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Retail value sales grow by 0.3% in current terms in 2023 to USD49.0 billion. Video games software is the best-performing category in 2023, with retail value sales rising by 4% in current terms to ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

This case involving a new product creation talks about how: We identified a whitespace opportunity: SAUDIA Airlines is the world's leading carrier for pilgrimage travel to Saudi Arabia. Following its ...

Anghami is a leading music platform in the Middle East. Known as 'The Spotify of the Middle East', it's a regional success story, and the first Arab technology company listed on the NASDAQ. Anghami is ...

Athleticwear megabrand lululemon was threatened by the rise of "dupes" of its flagship legging. A TikTok-driven, money-saving hacks culture meant the coolest girl was no longer the one who could spend ...

Ally was born to be America's financial ally. But in a crowded and distrusted industry, besmirched by banking crises and collapses, that's no small promise. So when we saw an opportunity to fight for ...

As a life insurer, New York Life is no stranger to helping people navigate grief. Its Foundation is on a mission to help the 1 in 14 kids who experience the death of a parent or sibling by age 18 1.

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

FINAL FANTASY has been a force in the gaming industry for 35+ years and in that time, they have built a loyal and dedicated fan base. With FINAL FANTASY XVI (FFXVI) however, the franchise was entering ...