For a few years now, Amazon drops all its Black Friday deals starting the Friday before Thanksgiving weekend: This approach helps the retail giant avoid the chaos of a single-day sales spike and gives customers time to browse at their own pace.

NBA 2K26 usually sells for $69.99 on its own and you’re also getting a $100 discount on the PS5 console with the free game. Sony rarely discounts its products this much and bundling a current sports title at no extra cost shows that the company wants to sell a lot during Black Friday.

The PS5 has just celebrated its fifth anniversary, having launched back in November 2020. We don't think anyone would argue that this console generation got off to a flying start — the global pandemic all but annihilated any concrete plans Sony had in place — but it has been a very interesting period for PlayStation and the wider gaming industry.

Since their launch in 2022, PlayStation 5 consoles have managed to stick to their retail price point through every Black Friday and holiday season, frustrating bargain hunters who waited for discounts that never materialized. This year breaks that pattern dramatically as Sony unleashes massive Black Friday deals across their entire ecosystem.

The PS5 Slim with disc drive drops to $449 from $549, while the Digital Edition hits $399 instead of $499, which represents all-time lows that Sony refused to offer during previous holiday seasons. Amazon sweetens the deal further with bundles that include NBA 2K26 at the same $449 price point,

Posts from this topic will be added to your daily email digest and your homepage feed. Sony is asking developers to get games ready over the summer, with a push for ray-tracing support. Sony is asking developers to get games ready over the summer, with a ...

Sony announced the Japan-only PS5 to counter Nintendo’s dominance and revive PlayStation’s declining presence in Japan.

The DualSense Edge controller is Sony's take on a pro controller for PS5 that comes with a usually spendy price tag of $199.99, but thanks to Black

Accounting for physical copies alone (digital sales aren't counted), Famitsu reports that the Sony PS5 title has now sold just shy of 185,000 units in Japan. The bulk of these came at launch, when 120,000 unit sales made it the nation's best-selling game for its release week.