Kansas City Chiefs owner Clark Hunt said in an interview with CNBC Sports that Taylor Swift contributed to 'pretty ...

Taylor Swift and Brittany Mahomes took fashion inspiration from the upcoming 2025 Super Bowl for their double date night at ...

Taylor Swift may have her legion of fans rooting for the Kansas City Chiefs in Sunday's Super Bowl but the global pop star ...

Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Superstar singer Taylor Swift has been a staple of the past two NFL seasons ever since the start of her relationship with ...

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

Since going public with Kansas City Chiefs' Travis Kelce, Taylor Swift has generated $1 billion in brand value for the NFL.

Taylor Swift isn't just breaking records on stage-she's reshaping the economics of the NFL. Ever since the pop icon went ...