By adopting the industry standard of assigned seating, extra legroom (ELR) and checked bag charges, Southwest Airlines (LUV) ...

UBS upgraded the stock to Buy from Neutral and raised its target for the price to $73 from $51.

As a result of refusing to pay for seat selection on a flight, a father of two was forced to sit separately from his tots — ...

Customers have taken to social media platforms for days to complain about things like lack of overhead bin space and not ...

Southwest Airlines will add Austin, Texas, to its flight offerings at Sonoma County airport. Nonstop service begins Oct. 3.

Southwest Airlines Co. LUV shares are trading higher during Tuesday’s premarket session. Nasdaq futures are down 0.85% while ...

"Is this now the new frontier airlines???" said one Southwest flyer on X.

Southwest Airlines switched from open seating to assigned seating on January 27th after over 50 years. Customers are ...

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a ...

Rapid Rewards members can earn the ability to fly with a designated companion for free—excluding taxes and fees.

The energy drink is running a regional ad featuring New York Giants running back Cam Skattebo. The ad sees Skattebo making a ...

It’s a case study in what can happen when an employee-first company culture runs up against investors looking for short-term ...