Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

A raft of issues including finance, employment and other costs, supply chain problems, climate change and international trade ...

Embracing MDPs creates opportunities for brand experiences to become more dynamic, immersive and multidimensional in ways that reflect the true complexity of people’s lives. In doing so, new doors of ...

For now, Amazon has walked back from publicly advertising the same model as Shein and Temu. After Amazon considered ...