It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie's longtime companion just got a slam ... as well as the LeBron James Family Foundation's signature "We Are Family” T-shirt, black and white houndstooth-patterned pants, Nike Terminator ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

James worked closely with the Barbie team to personalize his doll’s outfit, clad in a custom varsity jacket over the LeBron James Family Foundation’s signature We Are Family t-shirt ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday ... James Family Foundation “We Are Family” T-shirt, sunglasses, Beats headphones, matching blue and ...