The Journal of Neuroscience features for the first time a cover concept that is not about what neuroscientists have done, but ...

Ecological medicine is a new approach to health science that draws on a very old idea: connecting with each other, with ...

Researchers at Karolinska Institutet in Sweden have identified a brain circuit that can drive repetitive and compulsive ...

Learn about the challenges of wellbeing incentive programs and why many employers may reconsider their effectiveness.

Many AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem. People resist ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

University of California, Santa Cruz, faculty members Rita Mehta and Colleen Reichmuth have been named California Academy of Sciences Fellows, joining a governing group of more than 500 distinguished ...

Background: Sustainable food consumption addresses global environmental challenges and safeguards long-term public health. Understanding how sustainability awareness translates into dietary practices ...

In recent decades, the use of video datasets such as wildlife cameras or lab videos has become one of the most important tools for the study of animal behavior. These datasets help researchers make ...

Why do some people keep making the same harmful choices, even when they know better? A global study has revealed three distinct decision-making types and why punishment doesn’t work for everyone. When ...

In life insurance, understanding the nuances of human decision‑making and the moments when applicants misreport information is critical to accurate and fair underwriting. When these decisions involve ...

There is an excellent review in The Independent (by Helen Coffey) about the recent cultural shift within behavioral science. It reflects the exact same issues that we address here with medical science ...