Who doesn’t like a good slogan, especially when it comes to politics? Love it or hate it, “Make America Great Again” has become as ubiquitous as apple pie. Presidential campaign slogans go way back.

Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Learn more about him here. Campaign slogans tend to focus on a single ...

The slogan orients the Harris campaign to the future ... the Democrats generally should be unapologetic about reclaiming ideas of family, freedom, and patriotism from the far right.

Donald Trump’s 2016 campaign ... slogan, he smirked, “The wall just got 10 feet higher.” The focus on the wall also showed that he was willing to deploy (putatively) “commonsense” ideas ...

During his speech, he criticized Harris' policy views and suggested the new slogan for her campaign, arguing that in his opinion, the Harris campaign lacks concrete proposals on key issues ...