Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

NASCAR Cup Series winner Chase Elliott will team up with Amazon Prime for the 2025 season with an exciting new blue and white car.

Amazon’s Prime Video, NASCAR’s first fully direct-to-consumer media partner, is beginning its new NASCAR Cup Series broadcast rights deal with a splash. For the

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Amazon's Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season. In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures annually.

Amazon’s Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027.

Not long after becoming the newest streaming partner of NASCAR's Cup Series, Amazon Prime Video has reportedly come to terms on a new, multi-year sponsorship deal with one of the sport's brightest stars.